Who We Are

At Outdoor and Cycle Concepts we believe people are happier when they actively escape outside.

Therefore, our mission is to inspire and support people to get outside by offering them unrivalled service, the best products from quality brands, and an easy, fun and exciting shopping experience across all channels.

We are proud to be specialists with three individual businesses, supported by central functions.

We are united by our deep rooted passion for outdoor sports and our commitment to improve customer service every day.


We put our Customers first in everything we do, from the products we choose to providing world class service.


We love a challenge and are constantly striving for excellence, making brave, bold decisions to achieve outstanding results.


We are experts and want to make a difference through our roles, inspiring our customers and each other with our knowledge and passion for the activities that we share.


We are one team working on a foundation of trust, honesty, openness and respect. We treat each other as we would want to be treated and take responsibility for our decisions and conduct.


Here at O&CC we believe that training our staff is core to how we provide excellent service to our customers. One of our values is around being passionate experts. We recruit people who are passionate about the outdoors and we develop them to become experts in t heir chosen field.

When you join our retail team, we provide you with a comprehensive induction so that you can learn about the company, our customer service ethos and effective sales techniques.

We then provide you with a set of clearly defined competencies and a learning log to ensure that you know exactly what you should be learning and who can provide you with the knowledge and skills required.

The Learning and Development team will run structured training academies throughout the year. We already run academies in:

 – Running technologies

– Camping

– Clothing technologies

– Snow sports equipment

When you join our Head Office, Customer Services or Warehouse teams you’ll join our one day induction programme, be allocated a buddy who will look after you until you find your feet and have access to our comprehensive e-learning platform.

We will also provide management training if you are managing staff or moving into management.

So whether you join a store or our head office, you’ll be presented with plenty of development opportunities!