Who We Are

At Outdoor and Cycle Concepts we believe people are  happier when they actively escape outside.

Therefore, our mission is to inspire and support  people to get outside, by offering them unrivalled  service, the best products from quality brands, and  making it easy, fun and exciting to shop across all  channels.

We are proud to be specialists with four individual  businesses, supported by central functions.

We are united by our deep rooted passion for outdoor  sports and our commitment to improve customer service  every day.


We put our Customers first in everything we do, from the products we choose to providing world class service.


We love a challenge and are constantly striving for excellence, making brave, bold decisions to achieve outstanding results.


We are experts and want to make a difference through our roles, inspiring our customers and each other with our knowledge and passion for the activities that we share.


We are one team working on a foundation of trust, honesty, openness and respect. We treat each other as we would want to be treated and take responsibility for our decisions and conduct.


Here at O&CC we believe that training our staff is core to how we provide excellent service to our customers. One of our values is around being passionate experts. We recruit people who are passionate about the outdoors and we develop them to become experts in their chosen field.

If you are joining a store we provide you with an induction, so that you can learn about the company, our customer service ethos and effective sales techniques.

We then enable you, with a set of clearly defined competencies and a learning log to ensure that you know exactly what you should be learning and who can provide you with the knowledge and skills required.

The Learning and Development team will then run structured training academies throughout the year. In 2019 we will be continuing to increase the courses we offer. We already run academies in:

Cycling equipment

Running technologies


Clothing technologies

Snow sports equipment

If you join our Head Office, Customer Services or Warehouse team then we will provide you with a one day induction programme, a buddy who will look after you until you find your feet and a comprehensive e-learning platform.

We will also provide management training if you are managing staff or moving into management.

So whether you join a store or whether you join us in Head Office we will provide you with development opportunities.