To craft inspiring, engaging and on-brand communications whether that be with a brand or commercial led focus.
To ensure consistent tone of voice across our four brands.
Working with the Marketing Managers and Buying teams to understand seasonal key objectives and translate that into customer facing messaging.
Contribute to the development of a coherent and compelling story for each of our seasonal campaigns and create copy supporting this. Help our multi-channel owners to translate campaign messaging across their respective consumer touchpoints.
Working with our in-house Creative Studio come up with creative solutions to the challenges of communication.
Under guidance of the Content Manager contribute to the development the Seasonal Content Pack and plans for each facia and ensure all copy is developed in-line with this across channels.
Working closely with Marketing Managers, Ecommerce, Digital Marketing and CRM teams to ensure that campaigns, promotions and commercial messages are translated into customer messaging, with a Tone of Voice to engage the relevant target audience.
Write copy for emails, brochures and POS, evolving the TOV to be Best in Class; pushing boundaries to ensure that they both engage the customer and drive sales.
Writing copy for press ads, online, and email communications.
Proof reading other customer facing copy throughout the business.
Ensuring a consistent TOV across our four brands.
Knowledge, skills and qualifications required
Expert copywriting skills
Experience working to brand guidelines
A creative thinker
Excellent communicator, both internally and externally